Digital Convergence and Media Management

This course will primarily discover the current trends of digital convergence and the connotation of media management. In this course, students will do case studies toward the development and the module structures of innovative media industry, such as business environments, levels of organization, human resource management, marketing strategies and so on. The learners’ objectives include understanding how digital convergence shapes the features of media and analyzing the connotation of management of current innovative media industry.

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