Introduction to Public Relations
This course gives learners a brief introduction to public relations, including the origin, basic elements, development and the current situation. From the angle of “management,” this course discusses theoretical bases for public relations and related current affairs, and analyzes public relations campaigns based on “communication” and “organization” theories. Students are able to do a comprehensive overview view on a series of public relations process, inclusive of problem analysis, strategy formulation, execution and evaluation.
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English Course