Theories of Mass Communication
Media is a crucial mechanism in modern and postmodern society that not only leads structural transformation but also causes a number of problems. Divided into five sections based on the “SMCRA” model of communication theory, this course applies empiricism, critical theory, and interpretive paradigm to related theories from a problem-oriented approach. During the course of the class students will:
- Explore current structure of mass media and aspects of communication technology;
- Discuss the processes of creating and distributing mass media content;
- Examine the theories of text analysis;
- Compare the theories of media effects;
- Analyze the role of audience.
Categories:
English Course