Media marketing and advertising
This course will introduce the concepts, tools and procedures of marketing management. We will then apply the framework to the media industry, assisting students in understanding how to run a marketing project and in scrutinizing the media industry from consumers’ perspective. In this class, students will:
- Understand the elements of the media marketing planning;
- Acquire the skills to scan the marketing environment and to analyze consumer behavior and competitors;
- Acquire the skills to define marketing problems, to identify market segments and to develop position strategies;
- Acquire the skills to develop product strategy, pricing strategy, channel-selecting strategy and promotion-mix strategy .
Categories:
English Course